Four Tips on How to Use Social Networking site for Zero Cost Publicity
Today we see a high growth of social networking websites and it is not localized anymore, everything is happening on a global scale.
At a social networking website like orkut or Hi5, you can make friends anywhere in the world. This also means that it is another avenue for Internet marketing with zero cost publicity.
There are websites like mpace.com, extremely popular and it gets a very high traffic. Not only that, you can find all kinds of people from various professional backgrounds and myspace has a repository of musicians, event managers, video shooting professionals etc.
Now if you have a business that deals with music equipments then my space would be the right place to target potential customers.
We will help you understand this better by providing you with four very useful tips on How to Use Social Networking site for Zero Cost Publicity. So here we go:
1. The first tip is making a good profile. The more attractive the profile is, the more effective it will be. Provide images and write content, which is not just personal but also reflects about your online business. Don’t be blatant. Write something like “ I have a fascination for guitar since I was in school and after passing college, I chose to make it a profession and today have my own online guitar shop. This is subtle! You have conveyed that you love the guitar and at the same time, you have an online guitar shop – this product marketing.
2. Add your online business logo as an image. The good thing is that someone will definitely ask you about the image and the rest is word of mouth. The other alternatives is design a wall paper and write your url or use your company name as a trademark on the wallpaper. Remember, the wall paper has to be attractive and at the same time don’t make it pornographic or erotic. Let curiosity take it’s toll as people will try to find out what the URL is for or what your company name sells.
3. Use the message board as often as possible but don’t be too straightforward in disclosing the URL of your online business. Websites like myspace.com have strict guidelines as far as advertising is concerned and if you are caught then you will be banned from there.
4. Use the blogs and forums in social networking sites effectively. You can talk about a specific experience or product, which is being sold by your company in such a way that people treat the blog or forum posting as natural and not as an advertising gimmick.
Azlan Kasim leads and coaches a team of online entrepreneurs
He dedicates a hour each morning to strategise and plan his business and a hour at night for self-evaluation and criticism. His motto is simply this “If I am what I was yesterday, then today is lost”.
Dec 28th, 2006 at 1:17 pm
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Jan 26th, 2007 at 7:39 pm
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